Consultancy | Graphic Design of Infographics and Visual Elements for SDI’s Community-led Disaster Risk Reduction Toolkit

TERMS OF REFERENCE 

Co-creation and Graphic Design of Infographics and Visual Elements for SDI’s Community-led Disaster Risk Reduction Toolkit 

Duration 

December 2023 – 1 May 2024 

Background 

Slum Dwellers International is seeking to develop communication products and visual elements for its Disaster Risk Reduction (DRR) Toolkit. These products aim to raise awareness, provide guidance, and promote the value of community-led solutions to disaster risk management. SDI is looking for a consultant or team to deliver a short leaflet, poster series, and infographics that can be used for various purposes. 

Objectives 

The main objectives of this project are as follows: 

• Create a short leaflet that summarises the DRR Toolkit’s intention, value, and key components for NGO managers and programme officers. 
• Develop a poster series and social media graphics targeting Federation savings groups and community groups, highlighting different types of crises, risk preparedness, crisis response, and available assistance. 
• Design infographics for multiple uses, including the leaflet, presentations, workshops, and publications, showcasing practical solutions, crisis response steps, and case studies. 

Target Audience and Purpose 

• Posters: The target audience for the posters is Federation savings groups and community groups. The purpose is to raise awareness, provide information on types of crises, risk preparedness, crisis response steps, available assistance, and emphasize the agency, innovation, and knowledge within communities. 
• Leaflet: The target audience for the leaflet is affiliate NGO managers and programme officers. The purpose is to provide an overview of the DRR Toolkit, tangible examples of crisis response, and key components of the toolkit, along with signposting to specific tools and resources. 
• Infographics: The infographics will serve multiple purposes, including illustrating practical solutions, crisis response steps, and visualised case studies. They should be tailored to support the objectives of the leaflet and other communication materials. 

Co-creative Approach 

SDI will provide a first draft outline of the booklet copy and relevant data and facts which originated from prior focus group discussions. 

The consultant/team should approach the work as follows: 

• The consultant workshops ideas as part of a brainstorming exercise with SDI Secretariat and select Federation members. 
• The consultant outlines a draft of the visual components and layout for feedback and consultation. 
• The consultant will implement all the deliverables for approval by the SDI Secretariat. 

SDI may pair appointed consultants to work as part of a project team.  

Project Scope of Work 

The selected consultant/team will be responsible for the following deliverables: 

• Co-facilitate a series of three focus group workshops to ideate the graphic design brief and review designs as part of and iterative and collaborative design process. 
• Graphic design of a set of twelve infographics for multiple uses, including practical solutions, crisis response steps, and visualised case studies. 
• Graphics design of a 16-page leaflet summarising the DRR Toolkit for affiliate NGO managers and program officers. 
• Graphic design of six posters as part of a series highlighting different types of crises, risk preparedness, crisis response, and available assistance for Federation savings groups and community groups. 

Timeline 

Budget

Budget should reflect 10 – 20 days of consultancy services at a market rate with a budget ceiling of 4500 EURO (4800 USD, ZAR 85000). 

Evaluation  

Interested parties must provide the following by 1 December at 17:00 (SAST): 

• Individual/company bio demonstrating a minimum of 5 years of relevant experience. (maximum two pages) 
• Outline approach to the co-creation of knowledge product conducted with communities in Africa. (maximum one page) 
• At least two samples or infographic design and graphic design for advocacy  
• Statement motivating the individual/consultancy as the best positioned to conduct the assignment outlined in the TOR (maximum one page) 
• Confirmation regarding existing capacity to conduct the assignment within the designated time period. 
• Budget itemised per key deliverable: 

– Co-facilitate three online focus group discussion as part of an iterative and collaborative design process. 

– Graphic design on 12 infographics. 

– Graphics design of a 16-page leaflet. 

– Graphics design of six posters. 

Applications will be evaluated based on the following criteria: 

• Demonstrated understanding of the project objectives and target audience. 
• Creativity and clarity in proposing communication products and visual elements. 
• Experience in designing similar communication materials, particularly in the context of urban development and disaster risk reduction. 
• Ability to collaborate and communicate effectively with diverse stakeholders. 

Reporting and Collaboration 

The selected consultant/team will work closely with the SDI Secretariat and affiliates throughout the project, providing regular progress updates and seeking feedback on draft versions. Collaboration and coordination will be essential to ensure the communication products align with SDI’s mission and values. 

Please send your application via email to: 

• James Tayler – SDI Youth and Media Coordinator: james@sdinet.org  
• Martha Sibanda – SDI Senior Programmes Officer: martha@sdinet.org