As the world marks the third anniversary of the onset of the Covid-19 pandemic, it is more important than ever to come together and make sense of what happened and what we can learn from the experience.
SDI and Know Your City TV’s Youth Summit is bringing together youth and elders from Zimbabwe, Zambia, Sierra Leone, Kenya and South Africa to create a federation song for the #DignifiedUrbanLife campaign, which is set to launch this Friday the 31st of March.
This campaign aims to be a powerful platform for change and progress, providing a unique opportunity for different generations to share knowledge, ideas and experiences.
SDI and Know Your City TV's Youth Summit
The SDI and Know Your City TV‘s Youth Summit seeks to bring together youth and elders to create a federation song for the #DignifiedUrbanLife campaign. This campaign is a response to the immense challenges exposed by the Covid-19 pandemic, particularly for youth living in informal settlements. Through the summit, the aim is to mobilise groups of women and young people to create a federation song, utilising the age-old medium of song to transmit knowledge and values.
#DignifiedUrbanLife Campaign
The federation song is a unique opportunity to bring together different generations to share knowledge, ideas and experiences. Through intergenerational dialogue, young people can learn from the wisdom and experience of the older generation, while the older generation can learn from the creativity and enthusiasm of youth. By combining the two perspectives, we aim to create a powerful platform for change and progress. The federation song is a unique opportunity for bringing together different generations to share knowledge, ideas and experiences. By coming together and collaborating, we can create a song that is both inspirational and motivating. It can be used to raise awareness of the challenges faced by people living in slums, while also providing a platform to inspire and empower them to come together and find sustainable solutions to the problems they face.
Our Workplan
The #DignifiedUrbanLife campaign includes a step-by-step guide for community mobilisation and communications strategy. Our Zimbabwe, Zambia, Sierra Leone, Kenya and South Africa affiliates appointed youth groups with experience in music production to lead the campaign. The steps include intergenerational dialogue, choir recording, youth remix, international collaboration and coordination, distribution, and monitoring, evaluation and outreach.
International Collaboration and Coordination
A small team from each country join us in Cape Town at the SDI Secretariat, bringing audio stems and demo along with behind-the-scenes videos, archive video, images, and documentation for a one-week hack-a-thon. At the hack-a-Thon, they will develop a targeted audience campaign strategy, coordinated media products, a policy shift strategy and plan of action, and a monitoring and evaluation framework.
Distribution
Once the song, media products, and policy strategy have been developed, the next step is to promote and distribute them. This includes launching social media campaigns, creating music videos or other visuals to accompany the song, and distributing materials to the target groups.
Monitoring, Evaluation and Outreach
The final step is to monitor and evaluate the success of the campaign. This wil include tracking the reach of the campaign, as well as measuring the impact it has had on the target groups. We aim to do this through surveys, interviews, or other methods.
The #DignifiedUrbanLife campaign is an inspiring example of the power of intergenerational dialogue and music production to fight inequality. It provides a platform for different generations to come together and share knowledge, ideas and experiences, while also creating a powerful platform for change and progress.
This Friday the 31st of March marks the launch of this exciting campaign, and it is sure to be an inspiring event.
